Virtual events have been a stand-out channel in B2B marketing recently. They've enabled marketers and salespeople to promote services and network with prospects without having to leave their homes. If you're a marketer for a training or elearning company you may have an important role in identifying opportunities at relevant virtual events.
So how do you set out to plan events participation? At Achieve B2B Marketing we advise starting with your objectives. These may be getting your brand noticed. It might be positioning a colleague as a thought leader. It might be lead generation. It may be many things, so consider your marketing objectives when planning events. During 2021/2022 we're all faced with a mixture of virtual, blended and physical events. All have advantages and disadvantages.
To help you navigate the right events for learning companies, we've published a calendar of events for you to identify marketing opportunities for training, edtech and training services.
To keep up with changes, register for updates on our contact us form.
| Event | Date | Venue | Hashtag |
| Learning Live | 8-9 September 2021 | Etc Venues, Houndsditch, London | #LEARNINGLIVE2021 |
| Leading Learning and Development Congress | 11-15 October 2021 | Virtual | |
| CIPD Annual Conference and Exhibition | 3-4 November 2021 | ||
| Online Educa Berlin (OEB) | 1-3 December 2021 | Berlin | #OEB21 |
| World of Learning Summit | (TBC took place Dec 2020) | ||
| Learning Technologies | 9-10 February 2022 | ExCeL London | #LT22UK |
| The Learning Awards | 18 February 2022 | London Hilton on Park Lane | #learningawards |
| Training and Development Summit | 16 and 17 May 2022 | Whittlebury Park, Northampton and virtual | |
| CIPD Festival of Work | 15-16 June 2022 |
Are you an organiser of events for the learning community? Use the contact us form if you'd like your event included or to let us know of any updates. This is provided on an information-only basis. Please check the event organiser's website for the most up-to-date information.
Events services from Achieve B2B Marketing
Here are some of the services Achieve B2B Marketing provides for learning companies participating in events:
- Pre-event - objective setting, activity identification, participation promotion, stand set-up, presentation preparation, marketing collateral
- During the event - social media support, competitor analysis
- After the event - targeting prospects (stand and presentation attendees)
Do contact us if you'd like to discuss how to get the most out of your event attendance.
