The events guide for learning marketers

The events guide for learning marketers

In-person events are back! Learning Live kicked off the autumn 2021 L&D events season. Over the next year, there are a host of events that training, digital learning and edtech companies can engage with L&D decision-makers. with virtual events still playing an important role. For learning services and technologies, events offer an important opportunity to meet L&D decision-makers.

To help you navigate the right events for your organisation, we've published a calendar of events to identify marketing opportunities for training, edtech and training services.  

To keep up with changes, register for updates on our contact us form.

Event  Date       Venue   Hashtag
Learning Live  8-9 September 2021 Etc Venues, Houndsditch, London #LEARNINGLIVE
Learning and Development World Congress 11-15 October 2021 Virtual  
CIPD Annual Conference and Exhibition   3-4 November 2021 Manchester Central and online  
Online Educa Berlin (OEB) 1-3 December 2021 Hotel InterContinental in Berlin #OEB21
World of Learning Summit (TBC took place Dec 2020)    
Learning Technologies 9-10 February 2022  ExCeL London #LT22UK
The Learning Awards 17 February 2022  London Hilton on Park Lane #learningawards
Training and Development Summit 16 and 17 May 2022  Whittlebury Park, Northampton and virtual  #TrainingSummit
CIPD Festival of Work 15-16 June 2022  London Olympia  

 

Are you an organiser of events for the learning community? Use the contact us form if you'd like your event included or to let us know of any updates. This is provided on an information-only basis. Please check the event organiser's website for the most up-to-date information.

How to get the most out of events

 At Achieve B2B Marketing we advise starting with your objectives. These may be getting your brand noticed. It might be positioning a colleague as a thought leader. It might be lead generation. It may be many things, so consider your marketing objectives when planning events. During 2021/2022 there will be a mixture of virtual, blended and physical events. All have advantages and disadvantages.  

Here are some of the services Achieve B2B Marketing provides for learning companies participating in events:

  • Pre-event - objective setting, activity identification, participation promotion, stand set-up, presentation preparation, marketing collateral
  • During the event - social media support, competitor analysis
  • After the event - targeting prospects (stand and presentation attendees)

Do contact us if you'd like to discuss how to get the most out of your event attendance.


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